Meet Lisa Bell, writer, editor, author, and Director at The Word Architect. She is also the founder of The Organic Shop, an online health shop providing a range of natural and cruelty-free products for men, women, children, babies, and even furry family members. She loves to talk about all things marketing, copywriting, digital marketing, and social media.
According to the US Digital Marketing Institute, 49% of the value of the NASDAQ and 25% of the US stock market consists of just six companies, and they’re all AI companies. So what does this mean for marketers?
The number of tech startups around the world is now estimated to be close to 1.35 million. As of January 2024, the global internet penetration rate is a whopping 65,4%. The amount of data produced by the world is expected to exceed 463 exabytes by 2025. The number of internet users is around 5 billion and is increasing exponentially.
While Black Friday and Cyber Monday are in the rearview mirror, Boxing Day, Christmas and New Year’s are knocking at the door. As we enter the busiest shopping time of the year, digital marketers need to pull out all the stops to get their share of the spending pie.
Our December profile is Louise Daubenton, Head of Partnerships & Commercials at market leading online travel shop Travelstart. Working in senior Affiliate Manager roles across various industries for more than a decade has given her a unique and deep understanding of the affiliate marketing industry and the changes it has gone through in recent years.
2023 has certainly been another challenging year not just for South Africa, but globally. However, there is always positive news to be found, and it seems that 2024 might be just that.
Website owners regularly express frustration about their well-optimized site’s inability to rank, despite facing minimal competition. So why doesn’t good SEO always equal high rankings?
This month, we chat to Lynne Huysamen, online influencer, digital marketer, blogger, affiliate marketer and ‘momtrepreneur’ for the past decade.
There are of course many reasons why some businesses fail while others succeed, but lack of differentiation is often at the top. So have you recently asked yourself, “what makes my business stand out?”.
E-commerce through online stores has been taking market share previously dominated by brick-and-mortar stores. But what does this mean for their future?