ChatGPT (Generative Pre-trained Transformer) is an artificial intelligence chatbot developed by OpenAI and released in November 2022. It is built on top of OpenAI’s GPT-3.5 and GPT-4 foundational large language models and has been fine-tuned using both supervised and reinforcement learning techniques.

Machine learning (ML)

Machine learning (ML) is a field devoted to understanding and building methods that let machines “learn” – that is, methods that leverage data to improve computer performance on some set of tasks.[1] It is seen as a broad subfield of artificial intelligence.


Metrics are measures of quantitative assessment commonly used to track performance and are important for gauging a campaign’s effectiveness. Most metrics vary greatly from one campaign to the next, but in general, they offer marketers insights into their campaigns based on audience actions.


A statement in the web page’s HTML that provides important information about the page’s content. The information provided is used by search engines to index a site.

Market Share

Market share represents the percentage of an industry, or a market’s total sales, that is earned by a particular company over a specified time period. Market share is calculated by taking the company’s sales over the period and dividing it by the total sales of the industry over the same period.

Lifetime Value (LV)

A measure of the total worth of a customer to a business over the whole period of their relationship. It’s an important metric as it costs less to keep existing customers than it does to acquire new ones, so increasing the value of your existing customers is a great way to drive growth. Knowing the LV helps businesses develop strategies to acquire new customers and retain existing ones while maintaining profit margins.

Lookalike Audience

A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers. A lookalike audience uses an existing Custom Audience you select for its source audience.

Long-Tail Keywords

Long-tail keywords are highly specific search queries that tend to have relatively low search volumes as they are usually very specific to the user’s needs. Although users search for them less often, long-tail keywords make up a large percentage of overall searches when added together.

Local SEO

Local SEO is a search engine optimization strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business.

Local Search

Local search refers to all the activity in search engines that results in a local-oriented result. In the context of Google Search, local search engine optimization (local SEO) aims to improve the visibility of a website or business in Google’s Local Pack, Google Maps, and other local search results.