Cookies are small text files which are stored on your computer by your web browser. There are two types of Cookies known as ‘Session Cookies’ and ‘Persistent Cookies’.
A user journey transitions to the client lifecycle when a prospect becomes a client. It comprises of four elements: onboarding, active, inactive, and lost.
The measurement of total mouse clicks on a hyperlink or ad. If a customer sees your ad and clicks on it to learn more or to do business with you, it’s recorded in your account as a click.
The percentage of visitors who buy, convert or take a desired action. This metric is a measure of the effectiveness of the conversion process from engagement, to the final purchase/action completion.
The percentage of people who saw your ad and then clicked on it. The formula for CTR is clicks divided by impressions.
An individual digital channel. For example, Facebook, Instagram and WhatsApp are channels available under the Meta Business Platform on which businesses can connect with fans via a business page.
A specific message on a web page, in an email, or in an advertisement requesting the user to perform some specific action, such as clicking a button or a link. These are usually written as a command, such as ‘Sign Up’ or ‘Buy Now’.
Cost per thousand. Under a CPM pricing arrangement, advertisers pay for every 1,000 impressions of their ads.
A measurement of the cost of generating a new lead where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser’s offer.
An advertising model where the advertiser pays when a user downloads their app from the Apple AppStore or Google PlayStore.