Dynamic Content

Content that’s unique to the user(s) visiting a site. Many websites can tailor the user’s experience (based on cookies tracking their returning visits) and uses their history or declared interests to tailor their experience.

Double Opt-In

An email process where a user subscribes to emails and receives a confirmation email message containing a verification link for their account.

Direct Traffic

Visitors who reach the advertiser’s site either by typing the URL in their browser or via a saved bookmark.


Information that describes data. They can be information such as country, channel, location, age, gender, and device used.


Hard facts about your audience that enable you to gain a deeper understanding of them and their lifestyles/needs.


A collection of widgets that give you an overview of the most important metrics and reports.