Dynamic Content
Content that’s unique to the user(s) visiting a site. Many websites can tailor the user’s experience (based on cookies tracking their returning visits) and uses their history or declared interests to tailor their experience.
Double Opt-In
An email process where a user subscribes to emails and receives a confirmation email message containing a verification link for their account.
Direct Traffic
Visitors who reach the advertiser’s site either by typing the URL in their browser or via a saved bookmark.
Dimensions
Information that describes data. They can be information such as country, channel, location, age, gender, and device used.
Demographics
Hard facts about your audience that enable you to gain a deeper understanding of them and their lifestyles/needs.
Dashboards
A collection of widgets that give you an overview of the most important metrics and reports.
