Earnings per click (EPC)

The most important metric for publishers. It’s the metric that measures the average earnings over a 7-day period that an affiliate can expect to earn for every 100 clicks that they are able to generate. EPC concretely indicates earning potential.

Effective Cost Per Mille (eCPM)

A metric used for comparing the effectiveness of campaigns with different pricing models. It’s calculated by dividing the total earnings from by the total number of impressions, multiplied by a thousand.

Effective Cost Per Click (eCPC)

A metric used to show what the CPC would have been if the advertiser had purchased clicks instead of impressions or conversions.

Evergreen Content

Content that remains relevant and of interest to users for years after its initial creation and publication.


Interactions between a brand or organization and its customers. The four types of customer engagement are emotional, contextual, convenient, and social engagement

Engagement Rate

A metric used to measure the performance of a piece of content based on the percentage of users that interact with that content.