Google Tag Manager (GTM)

Google Tag Manager functions using a single JavaScript code snippet added to your site as a container for all the tags you want to manage. Managed tags are then triggered on-site from within this container based on rules per event (e.g., by clicking a link or loading a page) configured within the GTM interface.

Google Search Console (GSC)

Google Search Console is a web service by Google which allows webmasters to check the SEO indexing status, search queries, and SEO crawling errors, and optimize the visibility of their websites based on these reports. Until 20 May 2015, the service was called Google Webmaster Tools.

Google Analytics (GA4)

Now in its 4th iteration, Google Analytics GA4 is a web analytics service offered by Google that tracks and reports website traffic. GA4 replaces its highly-embraced predecessor, Universal Analytics (UA), since its Beta release in 2019.

Google AdSense

Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.

Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.


Goals also referred to as events, are a metric used to track the number of valuable actions taken on the site, including sales, leads, or downloads.


A technology that allows an advertiser to select a geographic point using latitude and longitude information and thereby create a virtual fence around a given radius of that point. For example, an advertiser could select a geographic point representing the location of a bank branch in order to deliver a specific ad to anyone who comes within a 200-meter radius. Ads delivered through geofencing typically yield higher conversions and better ROI for advertisers.


A method of showing different ad content to visitors based on their geolocation. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP, or other criteria.

General Data Protection Regulation (GDPR)

The GDPR is an important component of EU privacy law and human rights law. It requires strict user data and permission policies enforced in relation to the collection and use of Personally Identifiable Information.