Machine learning (ML)

Machine learning (ML) is a field devoted to understanding and building methods that let machines “learn” – that is, methods that leverage data to improve computer performance on some set of tasks.[1] It is seen as a broad subfield of artificial intelligence.


Metrics are measures of quantitative assessment commonly used to track performance and are important for gauging a campaign’s effectiveness. Most metrics vary greatly from one campaign to the next, but in general, they offer marketers insights into their campaigns based on audience actions.


A statement in the web page’s HTML that provides important information about the page’s content. The information provided is used by search engines to index a site.

Market Share

Market share represents the percentage of an industry, or a market’s total sales, that is earned by a particular company over a specified time period. Market share is calculated by taking the company’s sales over the period and dividing it by the total sales of the industry over the same period.


Mobile-friendly sites are optimised for display on smaller screens for mobile devices. Mobile-friendly pages will have content displayed in different ways than the desktop version. For example, on a mobile-friendly page, there probably won’t be two columns but a single column with all content stacked vertically. Images and text will no longer be side by side but instead vertically stacked to allow for the limited screen size.