PPC is a form of paid media in which search marketers can bid on ads that appear above the organic results on search engines, by bidding on specific brand and interest-focused keywords and terms. Google Ads is Google’s PPC advertising platform.
Search engine results that are sponsored or paid for in some way.
Generating brand awareness and website traffic through paid advertising formats which are specifically targeted to reach relevant audiences and measured through trackable behaviour metrics
The total number of pages viewed. Repeated views of a single page are counted.