Upskill or get left behind – the new reality

Upskill or get left behind – the new reality If you run a business within the digital marketing space you will no doubt be aware that finding skilled people is hard. This is a global problem, with some reports citing that most businesses’ digital skills are at 35% of what they should be. Besides understanding Google and Facebook advertising, at the forefront of the most desired skills in modern marketing teams are quantitative and qualitative data analytics; data-driven CX design; and data privacy and governance. That’s no small ask. This is a new risk facing many businesses. Companies which do not invest in digital skills, and rely on third parties to deliver their business transformation, risk losing relevance and their competitive edge in the digital landscape. And while in the last number of years, there has been much discussion about the digital skills challenge, there is still a massive issue about shortages in the pipeline of this talent being fed into the workforce. But skills can be learned. With a layered approach to constant upskilling, it is possible to keep pace with the changes in a specific area. For example, despite the pace at which social media marketing is evolving, a specialist will get better at it over time. As a marketer and author Neil Tambe put it, a skill is “something you learn to do and go do it. You repeat it over and over and get better at it.” In order to stay ahead in the game, businesses need to take this risk seriously and look at ways to upskill their existing marketing teams. This will of course look different for every company, but a few ways to do this include using in-house and external experts, sponsoring employees to courses and seminars, utilizing mentoring, offering lunchtime seminars, creating training guidelines, encouraging microlearning, and using technology to make the learning experience interactive. By using the right experts, tools, and methods, you can improve your team’s productivity and maximize the ROI of your investments. Onwards and upwards! Daniel Gross – CEO All CEO's Thoughts Interviews and Insights Industry News Interviews and Insights Why Black Friday 2022 will differ from before 26 Oct 2022 Why Black Friday 2022 will differ from before Despite current downturns in the economy, evidence shows that the e-commerce industry is picking up and going back to pre-pandemic… Read More CEO's Thoughts Never stop marketing 26 Oct 2022 Never stop marketing There’s a LOT going on in the world right now. This is not a political piece, yet it is diffiult to ignore the world-shaping events… Read More Interviews and Insights Interview with Sandra Jardim, Blogger/Founder of MammaBearLove 26 Oct 2022 Interview with Sandra Jardim, Blogger/Founder of MammaBearLove Our October profile is Sandra Jardim, mom to twins Gisela and Alaia and blogger/owner of MammaBearLove. She uses her blog as… Read More Prev123Next