What ChatGPT means for Digital Marketers

What ChatGPT means for Digital Marketers If you’ve recently heard people talk about ChatGPT you may be wondering what all the hype is about. ChatGPT (Generative Pre-trained Transformer) is an artificial intelligence chatbot developed by OpenAI and released in November 2022. It is built on top of OpenAI’s GPT-3.5 and GPT-4 foundational large language models […]

Why Black Friday 2022 will differ from before

Black Friday Post AdMarula Blog

Why Black Friday 2022 will differ from before Despite current downturns in the economy, evidence shows that the e-commerce industry is picking up and going back to pre-pandemic levels. The real question then is how to achieve profitable growth and for many businesses, Black Friday sales make up as much as 20% or more of […]