On-page SEO (also known as on-site SEO) is the practice of improving elements of your web pages, so they rank better on search engines and attract more traffic. This involves updating on-page content, title tags, internal links, and more. Search engines like Google use keywords and other on-page SEO signals to determine whether a page is relevant to a user’s search query. And if the search engine thinks the page will more closely match the user’s search intent, it will show it higher in search results.