Did you know that for most websites, only 2% of web traffic converts on the first visit? In addition, 49% of people visit a website 2-4 times before making a purchase. So, how do you get those website visitors back to your site that final time so they take an action? The path to purchase for your customers is complicated. They’re going to research several businesses, and often they research across various platforms (website, social media, Google listing, etc). This is where Retargeting and Remarketing can help. These medium offer a way for your business to reach and re-engage with 98% of users who don’t convert right away.
Unlike typical banner ads, retargeting ads are a form of online targeting advertising and are served to people who have already visited your website or are a contact in your database (like a lead or customer). Remarketing and retargeting are often confused with each other. Though they share similarities, retargeting allows you to reach new prospects with your ads, while remarketing focuses on re-sparking interest of your company to current or inactive old customers.
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