Also known as SEM (Search Engine Marketing) or PPC advertising (Pay-per-click advertising), paid search has changed a LOT the last decade. While most businesses spent nearly half of their digital budgets on SEM ten years ago, other channels such as social and mobile have since claimed their share of the digital pie
It is no longer as simple as setting up an account with Google and creating a few ads. With Google’s algorithms and cookie rule changes, the introduction of automation PPC, video and new ad formats, the PPC landscape can be a tricky one to navigate. Our team has a deep understanding of SEM and are on top of latest developments and changes that may affect your search results.