When on average only 1% of brands’ Facebook fans arrive at their ecommerce page, there is a significant job to be done. This is where performance media and social strategy play a role and where the big opportunity lies. Our objective for brands is to narrow the gap from intent to purchase via social channels. As a publisher there is a huge opportunity to provide brands with social platforms to engage with potential customers in a trusted and recommended environment. Here’s how:
Check the programs’ policies on social media advertising and use creative provided
Choose offers that match your target audience, rotating offers regularly
Provide a clear call-to -action with a link and creative
Build trust by providing your audience with brands and deals that they actually want
Entice readers by building positive associations around the brand
Create relevant content around the offer
Promote offers that are seasonally relevant
Always check that your links are working to avoid non payment
Identify super users and incentivize them to review products on your site
Provide fresh and relevant content in line with your community
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