CPC

CPC stands for ‘cost per click’, and is probably the most well-known form of search advertising. This model has been around for several years and is used by many advertisers these days to drive traffic to their website, and for lead generation. The benefit is that the advertiser knows exactly how many clicks the ad has received, and through proper tracking the results from a CPC campaign can be linked to online leads and sales.

According to statistics the average cost per click in South Africa is in the range of R5, although in reality this can vary a lot from industry to industry. It is not uncommon to have CPC rates that start as low as R2 per click, and we know of campaigns that have earned over R100 per click! The key is to offer what you feel a click is worth to your business, and to remember that the more attractive your CPC rate, the more affiliates are likely to run your campaign.

Set up your CPC campaign with AdMarula today. Email contact@admarula.com

To get the most from your CPC campaign, test different ad copy and pay specific attention to the headline. Select the right landing page – it should be relevant to the product or service you are selling. Don’t forget to track so that you can see what is converting and what isn’t.