About us

Our story

AdMarula was founded by Daniel Gross and Daniel Bernholc, a Swedish duo with backgrounds in system development and financing of early-stage tech businesses. After spending some time in the country and speaking to various players in the industry, they identified a need for a new digital marketplace in South Africa, where the online landscape is in an exciting phase and advertisers need more flexible and transparent options than the traditional advertising route. So in early 2011 they joined up with a local investor and started AdMarula.

Daniel Gross


Daniel Gross gained extensive experience in the venture funding landscape working with tech start-ups across Europe, the US and Israel.

Daniel Bernholc


Daniel Bernholc was formerly the CTO at TradeDoubler, one of Europe’s largest and most successful performance marketing networks.

Why choose us?

We're experienced

AdMarula launched in 2011 among the first performance marketing companies in South Africa.

We're experts

We’re experts at Digital Strategy, Paid Search, Social Media, Affiliate Marketing, Lead Generation and Mobile.

We're accredited

Within Google and Meta, we have multiple accreditations across each of our team members in various aspects of digital marketing and technology.


Our aim is to be a truly transparent performance marketing partner for online businesses and publishers, and increase understanding and awareness of performance marketing in the industry.


We strive for results-driven digital solutions that are proven to help our clients increase online revenue and overall market share.


Do you want to know more?

Read Our brochure