CPL stands for ‘cost per lead’ and is an online advertising pricing model where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser’s offer. It is also commonly called online lead generation. The main objective of a CPL campaign is to generate leads. The campaign process involves classifying prospective customers and qualifying their probability to buy in advance of making a sales call.
What is the difference between CPA and CPL?
CPA stands for ‘cost per action’ or more specifically ‘cost per acquisition’. In a CPA campaign, the advertiser only pays when a desired action has occurred, usually a sale. With the CPA model, the advertiser pays the publisher either a flat fee or a percentage (commission) of the value of each sale, for each action generated.
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