Search Engine Marketing (SEM) is a digital marketing strategy that aims to increase the visibility of websites in search engine results pages (SERPs) using paid advertising. It is also known as paid search marketing or pay-per-click (PPC). SEM involves using various tools, techniques, and strategies to improve a website’s visibility and increase its chances of appearing at the top of search results. There are two main ways to achieve a high ranking in the search results: organic results and paid results. Organic results are determined by Google’s algorithm, which considers factors like the quality of your website’s content and how well it matches the user’s search query. Paid results, on the other hand, require you to pay for each click your ad gets to appear in these paid positions. You can use platforms such as Google Ads to advertise on search engines, bid for advertising space, and pay when someone clicks on your ad. The most popular platform for SEM is Google Ads, but there are other options available, such as Bing Ads.