Brand bidding
Brand bidding, also known as PPC brand bidding, is a digital marketing strategy where businesses bid on branded terms or keywords associated with a third party, often a competitor. When a company engages in brand bidding, it bids on keywords related to another company’s brand.
Behavioral Analytics
An analytic tactic that provides insight into the actions of your audience and customers.
Backlink
An incoming hyperlink from one web page to another website. When a website receives a link from an external website, some reputation is passed to it.
B2C Content
B2C customers respond better to content that demonstrates emotional satisfaction, targets benefits, and proves value for the price on highly targeted, relevant channels.
B2B Content
Content specifically targeted for B2B audiences. For example, white papers, industry-relevant articles, blog posts, podcasts, and infographics for clients, potential clients, colleagues, partners, and suppliers.
