A social media content stream where users see posts from their friends and as well as brands they are connected with. Advertisements from organizations that want to connect with them are also present in this feed.

Negative Match Types

This is an ad strategy used to ensure certain unwanted keywords or search phrases don’t trigger your ads. This strategy is taken to avoid poor return on investment (ROI) or reflect poorly on the brand if those keywords or search phrases become associated with a brand.


A command found in a web page’s head section or within individual code sections that indicate to search engines to not follow any links on the page or to not follow a specific link.

Negative Keywords

Keywords used to prevent ads from showing up on search engines when people search for specific subjects

Native Ads

Type of advertising that matches the form and function of the platform it appears on.