Interview with Suretha Swart, Digital Campaign Manager


Meet our newest team member, Suretha Swart, who joins us in the role of Digital Campaign Manager. Her fascination to understand people directed her from Psychology to Marketing after she completed a Postgraduate Diploma in Marketing at Stellenbosch University. The past year and lockdown gave rise to her growing interest in Digital when she realised the powerful impact it can have if used correctly and to its full potential. Describe yourself in 3 words. Disciplined, inquisitive, reserved. You recently completed a 5-month Digital Marketing internship in Cape Town. What were the highs and lows? It was a remote internship so my communication skills improved and I learned how to manage my time more effectively. Working remotely also gave me the opportunity to expand my skill set and helped me to realize the line of work I want to pursue. It was difficult to learn directly from my superiors as we were not working in an allocated office space on a daily basis. Since I was an intern, I did not have a clear job description which made it difficult to navigate and keep track of my various responsibilities. What will your key responsibilities be in your new role at AdMarula? I will be managing the current running campaigns and source new potential publishers. I will also be connecting ad offers to relevant publishers and communicate directly to publishers. I will be tracking the performance of campaigns daily and validating the transaction reports at the end of each month. What do you hope to add to the team/business? I hope to add a fresh and young perspective to the team and contribute to the efficiency of the business. Best piece of advice anyone has ever given you? Take responsibility of your life. In order to move forward, you have to stop looking back. How do you stay on top of developments in the Digital industry in South Africa/globally? I am subscribed on Bizcommunity so I receive all the latest marketing news on a weekly basis. I listen to The Business of Digital podcast when I have a chance. I also plan to enroll in some extra digital marketing courses and renew my Google Digital Skills certificate every year. Any tips for new graduates currently out in the job market? Try to get as much experience as soon as possible, even if that means working on some NGO campaigns. Set yourself apart by taking extra courses relating to your field of interest, and get your LinkedIn profile going early on! When I’m not working, I’m… Online shopping, watching YouTube tutorials, practising my French and drinking good wine.

Change, they say, is the only constant


Welcome back! (although it feels strange to be saying this in early March). The last two months have felt oddly familiar being back in lockdown, home schooling the kids (again), and no social gatherings. Not the start to the year we had imagined. And yet, there are positives to be taken out of difficult situations. Change is certainly one of them. While our natural instinct is to rebel against change, the last year has taught me to embrace it. News from my side is that we are seeing a gradual uptick in the performance marketing/affiliate side of the business with several new campaigns coming on board the last few weeks. The travel industry remains under a lot of strain and it will be a while yet before international travel picks up, but with vaccines being delivered and rolled out I am positive we will see a change in the coming months. Meanwhile local travel has picked up as South Africans get tired of sitting at home. We are so fortunate to have wide, open spaces where we can distance and be safe while enjoying the outdoors and switch off the screens for a while. We have also settled in nicely into our beautiful new office space in Paardevlei in Somerset West. It is a move we have been considering for a while, and perhaps it was lockdown and working from home that gave us the nudge we needed since it showed us a) how much time can be wasted on unnecessary commuting, b) how flexible people can be in adapting to new circumstances and c) how important face-to-face interaction is. Although most aspects of a business can be managed electronically, a lot can get lost in the world of two-dimensional  Zoom meetings. So, we are all very happy to be back – social distancing, sanitisation and all! We continue to grow our media consultancy arm and are currently in the process of hiring another Digital Account Manager to assist the team in running our FB and Google Ad accounts. If you know anyone who may be interested please ask them to look at the job description on our Careers page. I also have some exciting news about the digital media side of the business which is in the final stages of implementation – I hope to be able to announce this in our April edition so watch this space! As always feel free to drop any comments or feedback to me at Onwards and upwards! Daniel Gross – CEO