A quick update

A quick update It is hard to believe we are nearly half-way through 2022. When I think back to two years ago – still at Level 3 lockdown, not really able to travel, many schools still closed as well as many businesses – things are looking very different now. The Department of Statistics SA recently […]

Getting started with social media-based affiliate marketing

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Getting started with social media-based affiliate marketing While traditional affiliate channels like blogs, websites and email marketing can still be very effective, affiliates who have not yet added social media channels to their mix should seriously consider doing so. Not only will this allow you to reach new, highly relevant customers as well as influencers […]

Interview with Hans Overbeek, CEO at Cyber Finance

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Interview with Hans Overbeek, CEO at Cyber Finance This month we chat with Hans Overbeek, Founder and CEO of Cyber Finance, a leading financial solutions provider offering a range of effective debt counselling services that provide consumers with an affordable repayment solution and ultimately financial freedom. To date, his company has helped over 5,000 SA […]

How influencers are reviving the affiliate model

Influencer marketing

Before the pandemic, the traditional affiliate model’s long-term prospects were questionable. With Facebook ‘s acquisition of Youtube, the phasing out of third-party cookies and the rise in popularity of Instagram, things were looking a bit tough. Now, 2 years into the pandemic, and the outlook has changed somewhat. Statista estimates that spend on affiliate marketing […]

Thank you 2021

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The last term always feels a bit like a race to the finish line. With private schools starting to close from next week, many of you will be looking forward to some well-earned rest. Some of us will be working right up to Christmas, because for the e-commerce industry this is after all the busiest […]

The power of positivity, patience and persistence

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I’m generally quite a positive guy. My wife will tell you I’m the ‘it will be fine’ type who believes that things will generally just always be okay. But let’s be honest, looking around us it’s hard to feel positive right now. Between the pandemic, lockdowns, load shedding, lootings and poor economic forecasts the world […]

Affiliate Marketing resilient during crisis

While overall ad spend has dropped during to the Covid-19 crisis, affiliate marketing has been resilient, according to a study by Rakuten Advertising. This can be attributed to a variety of factors, one being a significant and rapid shift in consumer behaviour, which has made affiliate publishers identify opportunities to re-evaluate the way they meet […]

Optimism – the force that pushes us onwards

I don’t know about you, but the last five months have been a real roller coaster for the AdMarula team. From suddenly having to work remotely, schooling kids at home, to doing virtual client meetings and eventually dealing with the reality and adjustments of returning back to the office, life has certainly thrown us a […]

A changed world

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The world we suddenly find ourselves in feels surreal – a bit like stepping into a sci-fi movie from the 90’s, and yet here it is, playing out right in front of our eyes on our social media rolls and in our neighbourhoods. Overnight we’ve all had to radically change the way we live, work, […]

Merchants, Publishers: Are you ready?

With exactly four weeks to Christmas Eve, the end of another year is in sight, and most South Africans will be getting ready to take their annual holiday and get their gift shopping sorted.  For some retailers, the holiday season can represent as much as 30 percent of annual sales with hobby, toy and game […]