Getting started with social media-based affiliate marketing


Getting started with social media-based affiliate marketing While traditional affiliate channels like blogs, websites and email marketing can still be very effective, affiliates who have not yet added social media channels to their mix should seriously consider doing so. Not only will this allow you to reach new, highly relevant customers as well as influencers and creators, but most platforms also provide affiliates with the tools they need to create content and seamlessly share referral links to their built-in audience of followers. Here are a few tips to help you get started. Choosing which social media platform really depends on your social media objectives; for example, are you aiming to build your brand or looking for lead generation?  Either way, you need to consider which channels are used by your target audience, the channels that your competitors are using, and the type of content that is most likely to engage with your audience. Facebook – Facebook is by far the biggest channel for posting affiliate marketing links as they now reach around a third of the world’s population. Most businesses consider it as the second website for their products these days. Since their market penetration is so large, you can target almost every age group on Facebook. Start by setting up a business FB page from which you can share your affiliate links. And be sure to keep content fresh, highly relevant and original. Also don’t forget to regularly analyze your stats so you can easily decide your future strategies. Youtube – The video-sharing site now has around 2 billion users so competition for eyeballs is quite stiff, however, there are no limits to the niches for which you can create video content for. As with other social media channels, you can monetize your video content as part of your affiliate marketing campaigns by creating videos and placing affiliate links in the video and the video descriptions. Affiliates can also place a small image overlay on the video with the tracking link. Affiliate marketers can use tracking to redirect the user to the affiliate website or affiliate landing page, where the user will make the purchase and generate the commission. Twitter – Although not as popular as Facebook, Twitter has incredible engagement rates that could benefit your business. Using Twitter for affiliate marketing will help you to increase your brand awareness and most importantly, to start building your own audience of loyal followers. Once you have signed up to Twitter, make sure that you have a good profile for your future visitors to get an idea of who you are, including a short description of you, your hobbies, interests, and the URL of your website as well. You can get followers by following users in your niche first, posting engaging posts with useful advice to your followers, and retweeting advice from trusted users. It’s also very important to get the timing of your Tweets right. B2B posts do well on weekdays whereas, for B2C companies, weekends are the most engaged. Instagram – Insta has grown into a great platform for affiliate marketing since it gives you the chance to monetize your audience easily. Instagrammers can promote a merchant’s products by placing a discrete affiliate link in published content. You can also promote your affiliate offers by just writing them on the images as a text overlay and using a tool to shorten the long tracking URL, for example, Instagram affiliates can also use coupons instead of tracking links and display the coupon as a text overlay on images to enable affiliate tracking.   There are of course several other social channels like Tiktok, Whatsapp, Snapchat, Pinterest, Reddit, Telegram etc. but as a beginner, it is best to start with a few and build it up from there. Feel free to get in touch with us if you need any assistance. Good luck! The Publisher Management Team All CEO's Thoughts Interviews and Insights Industry News Interviews and Insights Why Black Friday 2022 will differ from before 26 Oct 2022 Why Black Friday 2022 will differ from before Despite current downturns in the economy, evidence shows that the e-commerce industry is picking up and going back to pre-pandemic… Read More CEO's Thoughts Never stop marketing 26 Oct 2022 Never stop marketing There’s a LOT going on in the world right now. This is not a political piece, yet it is diffiult to ignore the world-shaping events… Read More Interviews and Insights Interview with Sandra Jardim, Blogger/Founder of MammaBearLove 26 Oct 2022 Interview with Sandra Jardim, Blogger/Founder of MammaBearLove Our October profile is Sandra Jardim, mom to twins Gisela and Alaia and blogger/owner of MammaBearLove. She uses her blog as… Read More Prev123Next

Why affiliate marketing is right for SME’s


As a small or medium enterprise, navigating the digital advertising landscape can be daunting and budgets are likely tight. Small businesses do not always have a dedicated marketing team to promote their business. Affiliate marketing offers a cost-effective, low risk and efficient way to drive more traffic to your business and increase profits. However, while having a terrific affiliate marketing network is a huge advantage for small businesses, you still need to be selective in who you choose. Rather than accepting everyone into your program, it is best to have a vetting process in place. In the same way that an ecommerce search marketing strategy impacts your brand’s visibility, your affiliates also impact your brand image and reputation. This is often where a reputable affiliate network company can help. Not only will they assist in finding publishers relevant to your offer/product, but they will also do all the checks to eliminate illegitimate sites and potential fraudulent traffic. A network should also provide transparent, real-time reporting on your affiliate program, assist with uploading creatives and content, and deal with the invoicing and payment of publishers on your behalf. You can of course run your own inhouse affiliate program, but you will need to allocate resources towards this and make sure you do your homework. Much like the search engine strategies used in ecommerce, affiliate marketing will help increase your product exposure and increase sales. Here’s a rundown of its benefits: Boost brand awareness. Every business’s online goal is to be easily recognized by as many potential buyers as possible. As affiliates drive more traffic to your website, they increase awareness of your brand and its reach. Because affiliates earn a share of your revenue, they have a vested interest in your success, are loyal brand advocates, and help build trust with potential customers. Broaden your targeted audience. Small businesses can tap into the audience of their affiliates and, as a result, expand their brand’s reach. These new audiences might not have been easy to target and identify using other marketing and advertising methods. By selecting affiliates who resonate with your brand, you ensure that the traffic you receive through an affiliate’s link will be targeted to those who find your products or services useful. Up your conversion rates. The ability to track how your business performs enables you to make operational improvements in the future. By collecting data from affiliate marketing tracking, companies can gain essential insights into where their customers come from and why they are buying. Studying and analyzing the rich collection of data helps companies improve conversions by making changes to their website, offering more engaging visual creatives, and identifying which affiliates bring in the most revenue. Save money. When compared to the costs of advertising or other marketing initiatives, affiliate marketing is far more cost-effective. Because it is performance-based, affiliates are only paid when they generate a sale. Businesses set up the commission structure in advance and avoid wasting money on ineffective advertising campaigns. Increase ROI. The performance-based model of affiliate marketing is built for profitability. Businesses are not paying for potential buyers through impressions or clicks, only for closed sales. This is one of the primary reasons small businesses choose to utilize affiliates to promote and sell their products or services. By channeling your promotion efforts through an affiliate program, you are gaining influence and direct access to a receptive, highly targeted audience more likely to buy from your company. Happy selling! The Publisher Team