Privacy please!
Privacy please! The world of Martech (marketing technology) is developing at a breakneck pace. Marketers can bearly keep up with the rate at which new technologies and solutions are coming into the market. From video & audio to AI, the Metaverse, Web3 (crypto) and the rise of marketing fortresses (think Amazon, FB, Tiktok, Instagram), competition […]
Why affiliate marketing is right for SME’s
As a small or medium enterprise, navigating the digital advertising landscape can be daunting and budgets are likely tight. Small businesses do not always have a dedicated marketing team to promote their business. Affiliate marketing offers a cost-effective, low risk and efficient way to drive more traffic to your business and increase profits. However, while […]
Change, they say, is the only constant
Welcome back! (although it feels strange to be saying this in early March). The last two months have felt oddly familiar being back in lockdown, home schooling the kids (again), and no social gatherings. Not the start to the year we had imagined. And yet, there are positives to be taken out of difficult situations. […]
How 2020 has changed Digital Marketing
2020 and the emergence of COVID-19 has altered the way we all live and work, including the world of Digital Marketing. While the pandemic’s full impact is still to be determined, its effects on Digital Marketing has been profound as people increasingly go online to meet their day-to-day needs. From SEO to the way businesses […]
The end of the cookie era?
In the face of rising data regulation, third-party cookie restrictions and ad blocking, relying on one revenue stream to support an entire business just isn’t sustainable anymore. The changes in technology and people’s inherent need for privacy are making headlines more than ever, and it is forcing marketers to rethink the way we communicate while […]
Transparency: the key to digital advertising success
The subject of transparency in digital advertising cannot be ignored. With issues like brand safety and ad fraud long having made headlines, the digital industry is demanding change. Transparency in digital advertising is important from two perspectives: cost and inventory. You need to know where (and in what context) your message is being served, and […]
CPI: what you need to know
CPI (Cost per Install) is fast becoming popular. Most people use apps every day to perform various activities. Apps are now part of almost everything in our lives, and advertisers have – correctly so –started to take notice. Just as with a CPA campaign model, CPI downloads can be tracked so the client only pays […]
