Interview with Ryan Vermaak, new Digital Account Manager


Meet Ryan Vermaak, newest team member at AdMarula. Ryan joins us in the role of Digital Account Manager and will be working on new media accounts, as well as with existing clients and their marketing teams to optimize their campaigns and ensure the best execution of their digital strategies. Ryan is a Marketing Graduate from the AAA school of Advertising and recently relocated from Johannesburg to the Western Cape. Describe yourself in 3 words. Driven, honest & passionate. Tell us a bit about what you’ve been doing since you graduated? After graduating from university, I co-founded a small business in Johannesburg (operating within the motor industry) which was specifically field-service driven and mainly serving the industrial sector. I mainly focused on the day-to-day running of the business and took charge of all marketing responsibilities. After countless visits to the Western Cape, my heart had been stolen and so I sold my share in the company and decided to relocate down the beautiful coast. I then joined a leather manufacturing company in Stellenbosch as the Marketing and Sales Manager for a short stint, before being fortunate enough to join the AdMarula team. What do you love most about working in Digital? I love the ever-changing environment which digital presents and the challenges which come along with it, it keeps me on my toes and feeds my desire to continuously keep learning. I feel as though we are only at the tip of the iceberg and there is so much more to come within the digital space. What will your key responsibilities be in your new role? I will be building strong relationships with AdMarula’s media clients to continue growing their paid media accounts across a host of different channels. I will take the time to understand each client’s specific needs and find the best solutions to deliver the best possible results through paid media. With AdMarula’s tried and tested technology I will be able to provide and suggest new ways of achieving success for each client. The most important lesson you’ve learnt in your career so far? Be teachable! Each and every business/industry is different and so I find it important to keep an open mind when listening to what it is a client is aiming to achieve. This will also open you up to learning something new on a daily basis and keep you on a constant learning curve. Where do you believe the Digital industry is heading in South Africa? Being a developing market, I believe that South Africa will soon see an influx of users in the digital space and so the room for growth and development is endless. With a growing middle class and the availability of smartphones becoming easily accessible I also see a boost of new users consuming digital media in the near future. Any advice for aspiring digital marketers? Position yourself within an agency that has a proven track record for success. Here you will learn a lot and hone in on your skills to become a master of the trade. When I’m not working, I’m… Spending time on the beach, walking my two doggies, and the odd picnic with my girlfriend. I enjoy playing around with recipes and having friends over to enjoy a weekend braai while watching the sport of the day.