Interview with Suretha Swart, Digital Campaign Manager


Meet our newest team member, Suretha Swart, who joins us in the role of Digital Campaign Manager. Her fascination to understand people directed her from Psychology to Marketing after she completed a Postgraduate Diploma in Marketing at Stellenbosch University. The past year and lockdown gave rise to her growing interest in Digital when she realised the powerful impact it can have if used correctly and to its full potential. Describe yourself in 3 words. Disciplined, inquisitive, reserved. You recently completed a 5-month Digital Marketing internship in Cape Town. What were the highs and lows? It was a remote internship so my communication skills improved and I learned how to manage my time more effectively. Working remotely also gave me the opportunity to expand my skill set and helped me to realize the line of work I want to pursue. It was difficult to learn directly from my superiors as we were not working in an allocated office space on a daily basis. Since I was an intern, I did not have a clear job description which made it difficult to navigate and keep track of my various responsibilities. What will your key responsibilities be in your new role at AdMarula? I will be managing the current running campaigns and source new potential publishers. I will also be connecting ad offers to relevant publishers and communicate directly to publishers. I will be tracking the performance of campaigns daily and validating the transaction reports at the end of each month. What do you hope to add to the team/business? I hope to add a fresh and young perspective to the team and contribute to the efficiency of the business. Best piece of advice anyone has ever given you? Take responsibility of your life. In order to move forward, you have to stop looking back. How do you stay on top of developments in the Digital industry in South Africa/globally? I am subscribed on Bizcommunity so I receive all the latest marketing news on a weekly basis. I listen to The Business of Digital podcast when I have a chance. I also plan to enroll in some extra digital marketing courses and renew my Google Digital Skills certificate every year. Any tips for new graduates currently out in the job market? Try to get as much experience as soon as possible, even if that means working on some NGO campaigns. Set yourself apart by taking extra courses relating to your field of interest, and get your LinkedIn profile going early on! When I’m not working, I’m… Online shopping, watching YouTube tutorials, practising my French and drinking good wine.

Interview with Ryan Vermaak, new Digital Account Manager


Meet Ryan Vermaak, newest team member at AdMarula. Ryan joins us in the role of Digital Account Manager and will be working on new media accounts, as well as with existing clients and their marketing teams to optimize their campaigns and ensure the best execution of their digital strategies. Ryan is a Marketing Graduate from the AAA school of Advertising and recently relocated from Johannesburg to the Western Cape. Describe yourself in 3 words. Driven, honest & passionate. Tell us a bit about what you’ve been doing since you graduated? After graduating from university, I co-founded a small business in Johannesburg (operating within the motor industry) which was specifically field-service driven and mainly serving the industrial sector. I mainly focused on the day-to-day running of the business and took charge of all marketing responsibilities. After countless visits to the Western Cape, my heart had been stolen and so I sold my share in the company and decided to relocate down the beautiful coast. I then joined a leather manufacturing company in Stellenbosch as the Marketing and Sales Manager for a short stint, before being fortunate enough to join the AdMarula team. What do you love most about working in Digital? I love the ever-changing environment which digital presents and the challenges which come along with it, it keeps me on my toes and feeds my desire to continuously keep learning. I feel as though we are only at the tip of the iceberg and there is so much more to come within the digital space. What will your key responsibilities be in your new role? I will be building strong relationships with AdMarula’s media clients to continue growing their paid media accounts across a host of different channels. I will take the time to understand each client’s specific needs and find the best solutions to deliver the best possible results through paid media. With AdMarula’s tried and tested technology I will be able to provide and suggest new ways of achieving success for each client. The most important lesson you’ve learnt in your career so far? Be teachable! Each and every business/industry is different and so I find it important to keep an open mind when listening to what it is a client is aiming to achieve. This will also open you up to learning something new on a daily basis and keep you on a constant learning curve. Where do you believe the Digital industry is heading in South Africa? Being a developing market, I believe that South Africa will soon see an influx of users in the digital space and so the room for growth and development is endless. With a growing middle class and the availability of smartphones becoming easily accessible I also see a boost of new users consuming digital media in the near future. Any advice for aspiring digital marketers? Position yourself within an agency that has a proven track record for success. Here you will learn a lot and hone in on your skills to become a master of the trade. When I’m not working, I’m… Spending time on the beach, walking my two doggies, and the odd picnic with my girlfriend. I enjoy playing around with recipes and having friends over to enjoy a weekend braai while watching the sport of the day.