Digital trends 2020 – what everyone is talking about
Welcome back! I hope you are rested and ready to take on the new year like we are. 2020 is bound to bring on a fair amount of challenges and opportunities for the digital industry. Whether it’s the fact that Google recently decided to phase out third party cookies, or US politicians pushing to break […]
Constantly changing, constantly evolving
By the words of world famous inventor and business man, James Dyson, “business means constantly changing and constantly evolving.” It certainly feels like the world is changing at a much faster pace than before. I was recently in Sweden and in just 12 months since my last visit I could see how things have evolved […]
Transparency: the key to digital advertising success
The subject of transparency in digital advertising cannot be ignored. With issues like brand safety and ad fraud long having made headlines, the digital industry is demanding change. Transparency in digital advertising is important from two perspectives: cost and inventory. You need to know where (and in what context) your message is being served, and […]
