How 2020 has changed Digital Marketing

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2020 and the emergence of COVID-19 has altered the way we all live and work, including the world of Digital Marketing. While the pandemic’s full impact is still to be determined, its effects on Digital Marketing has been profound as people increasingly go online to meet their day-to-day needs. From SEO to the way businesses […]

Surviving the Covid-19 crisis as an affiliate

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There might be those who believe affiliate publishers are largely unaffected by the Carona virus pandemic. They couldn’t be more wrong. Although we operate in an online space, when the worldwide economy is in a downturn due to a global crisis, everyone gets affected. But there is proof that some verticals (like travel) are being […]

Interview with Kate Kuilman, freelance paid media specialist

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This month we chat to Kate Kuilman, Vega Brand school graduate and freelance paid media specialist. Expert in Google Ads (Search & Display), YouTube, Facebook, Instagram and Twitter advertising, Kate uses her specialist knowledge to help a range of clients, including Ole!Connect, Hoorah Digital and Names & Faces to reach new users and increase their […]

Two sides

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There is a famous quote by American comedian, Daniel Tosh that goes: “No matter how flat you make your pancakes, they still have two sides”. This does indeed seem to be the case for the South African retail industry at the moment- if you believe the latest reports from experts and research houses. While the […]

Merchants, Publishers: Are you ready?

With exactly four weeks to Christmas Eve, the end of another year is in sight, and most South Africans will be getting ready to take their annual holiday and get their gift shopping sorted.  For some retailers, the holiday season can represent as much as 30 percent of annual sales with hobby, toy and game […]