Why less is usually more in Digital

Why less is usually more in Digital I often tell clients/marketers/start-ups: “Rather do a few channels well than all of them poorly”. While this statement applies to all areas of life, it is particularly relevant to internet marketing. Of course, if you have an unlimited budget and time, then definitely go ahead and design a […]

How digital marketing has changed business forever

The influence that digital marketing has on people’s behaviour and habits is incredible. We only need to look around. There are place where people don’t have running water, but own smart phones – such is the need for people to be connected to those around them. Now more than ever, businesses need to understand how […]

Constantly changing, constantly evolving

By the words of world famous inventor and business man, James Dyson, “business means constantly changing and constantly evolving.” It certainly feels like the world is changing at a much faster pace than before. I was recently in Sweden and in just 12 months since my last visit I could see how things have evolved […]

Less is more – more or less

I often tell clients/marketers/start-ups: “Rather do a few channels well than all of them poorly”. While this statement applies to all areas of life, it is particularly relevant to internet marketing. Of course, if you have an unlimited budget and time, then definitely go ahead and design a new site, set up a pay-per-click (PPC) […]