Marketing psychology in digital


Tom Fishburne, the famous creator of Marketoonist cartoons, once said: “The best marketing doesn’t feel like marketing.” Today’s consumers are innundated with content. The competition for attention, interest and wallets of audiences can be brutal. As a marketer you need a secret weapon to cut through the clutter. One that reaches deep into the hearts […]

Connecting with the people behind the data


According to psychologists, we have genetically evolved to experience the tangible benefits of human connection and studies across all mammals show that our well-being depends on our connections with others. It is therefor not surprising that the modern consumer increasingly cares about personalization. Now more than ever, digital marketers need to find ways to connect […]