Experience – the teacher of all things

daniel-gross-sept2022

Experience – the teacher of all things Harry S. Truman, the 33rd president of the United States once said that the reward of suffering is experience. September is a special month for us as we celebrate AdMarula’s 11th birthday. The past eleven years have certainly provided us with many challenges and opportunities to learn. We […]

A quick update

A quick update It is hard to believe we are nearly half-way through 2022. When I think back to two years ago – still at Level 3 lockdown, not really able to travel, many schools still closed as well as many businesses – things are looking very different now. The Department of Statistics SA recently […]

Raising the bar

daniel-gross-admarula

Raising the bar There are those who say perfection doesn’t exist. Some even argue that it can be the greatest stopper. Achieving perfection can seam so unattainable at times that we become afraid and then chose to do nothing instead. High expectations on oneself and one’s team however can be a positive driver. The higher […]

Celebrating 10 years helping SA’s online businesses grow!

About Us Admarula-10years-2021

On 24 September 2011 we pressed the ‘go-live’ button and AdMarula was born. It was a terrifying and thrilling moment. We had no idea how the market would respond and we sat watching as one publisher after the next signed up to our network. Now, one decade, 3 office moves, and several new product offerings […]

Surviving the Covid-19 crisis as an affiliate

affiliate-marketing-in-a-crisis

There might be those who believe affiliate publishers are largely unaffected by the Carona virus pandemic. They couldn’t be more wrong. Although we operate in an online space, when the worldwide economy is in a downturn due to a global crisis, everyone gets affected. But there is proof that some verticals (like travel) are being […]

Push notifications – what you need to know

If you’ve got a mobile application, then you need to know what push notifications are – and no, they are not the same as text messages. Push notifications can be an effective marketing tool for anyone with a mobile app, because they help you stay in touch with your users. Just make sure you use […]

Time to stop making excuses

So you’ve built a great brand, your products or services are in demand and there’s a huge potential market of customers. Then why are some of your competitors being super successful while your revenue goals have plateaued? Could it be because you’re not measuring your online marketing activities the right way? Are you using some […]