Why less is usually more in Digital

daniel-gross-admarula-august2022

Why less is usually more in Digital I often tell clients/marketers/start-ups: “Rather do a few channels well than all of them poorly”. While this statement applies to all areas of life, it is particularly relevant to internet marketing. Of course, if you have an unlimited budget and time, then definitely go ahead and design a […]

July profile: Odette Faling, CEO at Wanago Travel

This month we chat to Odette Faling, CEO at Wanago Travel – a new online travel agency with a difference. Having spent the last ten years (eight of which were in the travel industry) gaining extensive experience in marketing, sales, affiliate marketing, lead generation, traffic acquisition, building partnerships, global expansion and marketing strategies, Odette shares […]

Less is more – more or less

I often tell clients/marketers/start-ups: “Rather do a few channels well than all of them poorly”. While this statement applies to all areas of life, it is particularly relevant to internet marketing. Of course, if you have an unlimited budget and time, then definitely go ahead and design a new site, set up a pay-per-click (PPC) […]