Tag: publishers

Publishers carefully optimistic

It has certainly been a tough few months, particularly for publishers. With advertisers slashing budgets and consumers clinging onto their pennies, publishers have had to be creative in order to survive. But every dark cloud has a silver lining, and these challenging times also present opportunities for publishers who are adaptable and resourceful. Reward and […]

The end of the cookie era?

In the face of rising data regulation, third-party cookie restrictions and ad blocking, relying on one revenue stream to support an entire business just isn’t sustainable anymore. The changes in technology and people’s inherent need for privacy are making headlines more than ever, and it is forcing marketers to rethink the way we communicate while […]