Upskill or get left behind – the new reality

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Upskill or get left behind – the new reality If you run a business within the digital marketing space you will no doubt be aware that finding skilled people is hard. This is a global problem, with some reports citing that most businesses’ digital skills are at 35% of what they should be. Besides understanding […]

Raising the bar

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Raising the bar There are those who say perfection doesn’t exist. Some even argue that it can be the greatest stopper. Achieving perfection can seam so unattainable at times that we become afraid and then chose to do nothing instead. High expectations on oneself and one’s team however can be a positive driver. The higher […]

Back to basics for SME’s

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Back to basics for SME’s The explosion of digital marketing options means that many businesses are spread too thin across too many channels these days. We often do audits for new and existing clients on their digital assets/channels’ performance. With so much data spread over so many channels, it is crucial for businesses to do […]

Doing well by doing good

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Doing well by doing good Most businesses these days have some form of CSR strategy outlining how they give back to their stakeholders, the environment or the community. Research even shows that doing good reduces a company’s team turnover rate, increases its productivity and boosts employee engagement and satisfaction. I recently did an audit of […]

2022 – Expect the unexpected and embrace the unknown

Daniel-Gross-Feb2022

Welcome back! I hope you enjoyed the summer break and feel ready for what 2022 has in store. Our team has been back at the office since 3rd January working hard on launching a whole list of new programs. I don’t know about you, but based on 2020/21 I feel a bit divided. Part of […]

Thank you 2021

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The last term always feels a bit like a race to the finish line. With private schools starting to close from next week, many of you will be looking forward to some well-earned rest. Some of us will be working right up to Christmas, because for the e-commerce industry this is after all the busiest […]

How AI is transforming Digital Marketing

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I recently travelled to Stockholm, Sweden to visit family over there. I was last in Sweden at the end of 2019, just before the global pandemic broke out. Each time I visit I am simply astounded by how the Scandinavians embrace technology and how deeply integrated it has become in their way of life. From […]

Celebrating 10 years helping SA’s online businesses grow!

About Us Admarula-10years-2021

On 24 September 2011 we pressed the ‘go-live’ button and AdMarula was born. It was a terrifying and thrilling moment. We had no idea how the market would respond and we sat watching as one publisher after the next signed up to our network. Now, one decade, 3 office moves, and several new product offerings […]

The power of positivity, patience and persistence

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I’m generally quite a positive guy. My wife will tell you I’m the ‘it will be fine’ type who believes that things will generally just always be okay. But let’s be honest, looking around us it’s hard to feel positive right now. Between the pandemic, lockdowns, load shedding, lootings and poor economic forecasts the world […]

Be a true partner for your clients in times of crisis

Daniel-Gross

Something I have spent a lot of my time on during both lockdowns and more recently, is talking to our clients. On Zoom, on the phone, via email. In a world where everything is becoming so automated and AI-driven, it’s easy to forget the importance of one-on-one communication – especially in the midst of a […]