Update from our CEO

It is hard to believe that we are at the half-way mark of 2024. The first half of this year started off slow but steady and we have been fortunate to sign up several new advertisers and programs.

Evolve in the digital world or disappear?

The number of tech startups around the world is now estimated to be close to 1.35 million. As of January 2024, the global internet penetration rate is a whopping 65,4%. The amount of data produced by the world is expected to exceed 463 exabytes by 2025. The number of internet users is around 5 billion and is increasing exponentially.

Gratitude is the best attitude

2023 has certainly been another challenging year not just for South Africa, but globally. However, there is always positive news to be found, and it seems that 2024 might be just that.

What makes YOUR business stand out?

There are of course many reasons why some businesses fail while others succeed, but lack of differentiation is often at the top. So have you recently asked yourself, “what makes my business stand out?”.

Building momentum through small victories

September is a special month for us as we celebrate AdMarula’s birthday. Building momentum over the past 12 years has provided us with many small victories. Looking back, here are some of the greatest lessons I’ve learnt (so far).

Finding untapped growth in your digital marketing plan

Digital marketing is rapidly evolving alongside constant updates to search engine algorithms, consumer shifts and technological progress. The global digital advertising market is expected to grow from $178.29 billion in 2022 to $185.17 billion in 2023.

Why do some online businesses fail while others succeed?

It is estimated that approximately 80%-90% of e-commerce start-ups fail, meaning the e-commerce success rate is less than 20%.

Upskill your digital team or get left behind – the new reality

Finding skilled people in the digital marketing space is a global problem, with some reports citing that most businesses’ digital skills are only at 35%

Never stop marketing

Never stop marketing There’s a LOT going on in the world right now. This is not a political piece, yet it is diffiult to ignore the world-shaping events happening around us when considering economic forecasts and the future business lanscape. While many companies are still reeling in the aftermath of the pandemic, Putin’s war on Ukraine (which has escelated in recent weeks), has left many economists, world leaders, and us wondering, ‘ what next?’. While the data suggest that we may be heading for a global recession, there are things business owners can do to ensure they are in as strong a posision as possible to weather the storm: Manage your cash flow – In easy or difficult economic times, cash is always king. Cash flow can make or break your company. To get a handle on your company’s cash flow, look at your current cash flow statement daily, and start forecasting (if you aren’t already) with trailing three-, six- and 12-month cash flow forecast charts. Manage your costs – With inflation at a 40-year high, costs are up, and an economic recession is only going to make increasing costs more difficult. Do everything you can now to evaluate your operations and trim the fat so you enter the next recession already lean and mean. Stay on top of receivables – During a recession, everyone struggles. This means your customers might too. Make an effort now to evaluate your clients and their paying habits. Be sure to schedule contract renegotiations whenever possible to close up your pay cycles and shorten your sales outstanding figures. Make data-driven decisions – When times are tough, accuracy is crucial. Even if your instincts as a business owner are good, you need to consult your numbers, look at your company’s financial trends and evaluate forecasts before you make any changes in your business. Last, but not least: Never stop Marketing! – You might guess one way to conserve expenses is to cut back on your marketing budget, however continuing your marketing efforts through difficult times projects your company as a true leader, teaches your current customers they are in good hands, and gives new companies confidence to do business with you. Onwards and upwards! Daniel Gross – CEO All CEO's Thoughts Interviews and Insights Industry News Interviews and Insights Why Black Friday 2022 will differ from before 26 Oct 2022 Why Black Friday 2022 will differ from before Despite current downturns in the economy, evidence shows that the e-commerce industry is picking up and going back to pre-pandemic… Read More Interviews and Insights Interview with Sandra Jardim, Blogger/Founder of MammaBearLove 26 Oct 2022 Interview with Sandra Jardim, Blogger/Founder of MammaBearLove Our October profile is Sandra Jardim, mom to twins Gisela and Alaia and blogger/owner of MammaBearLove. She uses her blog as… Read More Interviews and Insights Interview with Kristin Weixelbaumer, Black Betty Design 14 Sep 2022 Interview with Kristin Weixelbaumer, Black Betty Design Our September profile is Kirstin Weixelbaumer, designer and owner of BlackBettyDesign.com. Founded in 2012, Black Betty aims to create unique and… Read More Prev123Next

Experience – the teacher of all things

Experience – the teacher of all things Harry S. Truman, the 33rd president of the United States once said that the reward of suffering is experience. September is a special month for us as we celebrate AdMarula’s 11th birthday. The past eleven years have certainly provided us with many challenges and opportunities to learn. We have made mistakes, hussled like crazy, solved problems, adapted, celebrated as we growed, cried as we lost clients during Covid, forged incredible business partnerships, helped companies grow, and done it all over again. Here are some of the biggest lessons I’ve learnt so far: 1.Fear is the greatest stopper – when running and building a business you will often find yourself in unchartered waters, having to do things you’ve never done before. Just do it! The fear of doing it is much worse than the actual doing, and you will figure it out along the way. 2. It’s all about relationships – we may live in a tech-centric world, but behind the tech there are still real people who need real connection. The technology will change and come and go, but strong business relationships survive the ebbs and flows of change. 3. You’re only as good as your team – I know this is a bit of a cliché, but that’s because it’s true. No manager or leader can grow without the team to help make this happen. Keep your staff happy and your clients will be happy too. 4. Doing the right thing gets you farther in the long run, but not necessarily in the short run – all industries have grey areas which some businesses chose to explore in order to gain results quicker, but the damage you do to your reputation, relationships and brand will catch up with you in the long run. Do what is right, always. 5. Are you a problem finder or a problem solver? Most people would rather not solve their problems, it’s sad but true. People would rather ignore them and hope they go away, but by going to the root and solving them you save unbelievable amounts of time, pain, and suffering. So be the guy who solves the problem, not the one who finds them. 6. There is no easy business – at least not what I’ve seen. That said, you CAN make your business simpler,  which will make things feel easier. Businesses naturally increase in complexity as they grow, so it’s important to continually look for ways to simplify. Remember: Less is More! Finally, I wish you all a good Heritage Day and may we all use this day to celebrate what makes our country and its people so special. Onwards and upwards! Daniel Gross – CEO All CEO's Thoughts Interviews and Insights Industry News Interviews and Insights Why Black Friday 2022 will differ from before 26 Oct 2022 Why Black Friday 2022 will differ from before Despite current downturns in the economy, evidence shows that the e-commerce industry is picking up and going back to pre-pandemic… Read More CEO's Thoughts Never stop marketing 26 Oct 2022 Never stop marketing There’s a LOT going on in the world right now. This is not a political piece, yet it is diffiult to ignore the world-shaping events… Read More Interviews and Insights Interview with Sandra Jardim, Blogger/Founder of MammaBearLove 26 Oct 2022 Interview with Sandra Jardim, Blogger/Founder of MammaBearLove Our October profile is Sandra Jardim, mom to twins Gisela and Alaia and blogger/owner of MammaBearLove. She uses her blog as… Read More Prev123Next