2023 has certainly been another challenging year not just for South Africa, but globally. However, there is always positive news to be found, and it seems that 2024 might be just that.
There are of course many reasons why some businesses fail while others succeed, but lack of differentiation is often at the top. So have you recently asked yourself, “what makes my business stand out?”.
September is a special month for us as we celebrate AdMarula’s birthday. Building momentum over the past 12 years has provided us with many small victories. Looking back, here are some of the greatest lessons I’ve learnt (so far).
Digital marketing is rapidly evolving alongside constant updates to search engine algorithms, consumer shifts and technological progress. The global digital advertising market is expected to grow from $178.29 billion in 2022 to $185.17 billion in 2023.
It is estimated that approximately 80%-90% of e-commerce start-ups fail, meaning the e-commerce success rate is less than 20%.
Finding skilled people in the digital marketing space is a global problem, with some reports citing that most businesses’ digital skills are only at 35%
Never stop marketing There’s a LOT going on in the world right now. This is not a political piece, yet it is diffiult to ignore the world-shaping events happening around us when considering economic forecasts and the future business lanscape. While many companies are still reeling in the aftermath of the pandemic, Putin’s war on […]
Experience – the teacher of all things Harry S. Truman, the 33rd president of the United States once said that the reward of suffering is experience. September is a special month for us as we celebrate AdMarula’s 11th birthday. The past eleven years have certainly provided us with many challenges and opportunities to learn. We […]
A quick update It is hard to believe we are nearly half-way through 2022. When I think back to two years ago – still at Level 3 lockdown, not really able to travel, many schools still closed as well as many businesses – things are looking very different now. The Department of Statistics SA recently […]
Upskill or get left behind – the new reality If you run a business within the digital marketing space you will no doubt be aware that finding skilled people is hard. This is a global problem, with some reports citing that most businesses’ digital skills are at 35% of what they should be. Besides understanding […]