AdMarula Logo Transparent Background

Doing well by doing good


Most businesses these days have some form of CSR strategy outlining how they give back to their stakeholders, the environment or the community. Research even shows that doing good reduces a company’s team turnover rate, increases its productivity and boosts employee engagement and satisfaction. I recently did an audit of our clients and it struck me how many businesses we have in our client pool that do good while also doing well.

These are businesses that have ‘doing good’ at their core – the reason they started their business in the first place. I would like to mention a few here as I find it both inspirational and encouraging to do business with companies that ultimately do good, by benefiting our community, the planet, and the people who inhabit it.

Faithful to Nature was founded in 2006 with the aim to give ordinary people access to honest, affordable and ethical products. They created a world-first ingredient policy in search of clean ingredient lists and products that were free from toxins. Ultimately the company wants to create a world where the products we use do not harm us, our communities or our planet. Today they have over 100,000 followers on Facebook.

Hannah products offer a healthy alternative to sanitary pads and cups for women. Hannahpad offers a zero-waste, chemical-free lifestyle which benefits women’s bodies and our earth. Hannahpad also believes in helping their communities and reaching out a helping hand. As part of this philosophy, they have created a set called the ‘Help a Girl Cloth Pad Set’ to help a girl stay in school. This is only available as a donation and has been discounted to make this affordable to sponsor a girl.

Cyber Finance is a leading financial solutions provider offering a range of effective debt counselling services that provide consumers with an affordable repayment solution and ultimately financial freedom. The past two years have been tough economically and many South Africans find themselves trapped in bad debt. To date, Cyber Finance has helped over 5,000 SA consumers become debt free and has been voted the Top 10 National Debt Solutions Provider in the country.

Greenfish was founded by two brothers with the intention of providing the restaurant, hospitality and wholesale industry with high-quality, seasonal and locally sourced fish and seafood products. Growing up as artisanal handline and tuna pole fishermen, their combined 60 years of fishing experience has instilled in them a deep respect and connection to the ocean that underpins everything that Greenfish does.

In addition, businesses like Earth Natural HairNatural OptionsSkin Fresh and The People’s Fund all have ‘doing good’ at their core. We are proud to partner with and help grow these brands through our digital channels and offerings and look forward to seeing them disrupt and create change for the better in the world.

Onwards and upwards!

Daniel Gross – CEO

  • All
  • Interviews and Insights
  • Industry News
  • CEO's Thoughts