Online Display
Online Display advertising leverages visuals like text, logos, videos, photos, or graphics to convey a brand message in one ad. Display ads can appear when people are on Facebook, YouTube, Gmail, or using mobile devices and apps.
On-Page Optimisation
On-page SEO (also known as on-site SEO) is the practice of improving elements of your web pages, so they rank better on search engines and attract more traffic. This involves updating on-page content, title tags, internal links, and more. Search engines like Google use keywords and other on-page SEO signals to determine whether a page is relevant to a user’s search query. And if the search engine thinks the page will more closely match the user’s search intent, it will show it higher in search results.
Omnichannel Marketing
An omnichannel marketing strategy provides a seamless, unified shopping experience for customers across different sales channels of a brand—such as physical stores, events, mobile devices, and online platforms. It uses data and analytics to ensure customers encounter the same brand message and quality wherever they encounter your brand. For example, if you have a bicycle shop, an omnichannel marketing strategy would allow a customer to discover your shop on social media, explore your online store inventory, and get a coupon to purchase their preferred products in your local store. Omnichannel marketing strategy focuses on customers’ needs to create a consistent and integrated experience on multiple devices and channels.
Off-page Optimisation
Off-page optimization refers to all the processes outside of the actual website focused on improving a website’s position in search rankings. These measures help create as many high-quality backlinks (incoming links) as possible.
Objective
An outcome that a business or person plans to achieve.
