Cashback sites a winner for SMEs

Affiliate industry publisher Hello Partner recently reported, after analysing all their member data, that Cashback publishers were te biggest moneymakers for SMEs last year.

The most common e-commerce mistakes – and how to avoid them

There is estimated to be about 26.5 million e-commerce sites across the globe currently. 27% of the global population shop online. The growth rate of retail eCommerce sales is absolutely astounding and it’s not slowing down any time soon, with global eCommerce predicted to exceed $8.1 trillion by 2026.

Time to leverage AI’s capabilities in your digital strategy (if you haven’t already)

According to the US Digital Marketing Institute, 49% of the value of the NASDAQ and 25% of the US stock market consists of just six companies, and they’re all AI companies. So what does this mean for marketers?

Create a winner digital strategy for the holidays

While Black Friday and Cyber Monday are in the rearview mirror, Boxing Day, Christmas and New Year’s are knocking at the door. As we enter the busiest shopping time of the year, digital marketers need to pull out all the stops to get their share of the spending pie.

Why good SEO doesn’t always equal high rankings

Website owners regularly express frustration about their well-optimized site’s inability to rank, despite facing minimal competition. So why doesn’t good SEO always equal high rankings?

R10,000 for 10 years – going to those in need

R10,000 for 10 years – going to those in need The best gift we can give as thanks for the past 10 years, is to help those in our community who need it most. In that light we have made two donations of R5,000 each to two local charities: Helderberg Animal Welfare (HART) – who go above and beyond to help abandoned or abused animals in the Helderberg area, and the Imibala Trust who works with children of school-age whose lives are affected by impoverished circumstances. The donations will go towards helping these charities to continue doing the crucial work they do in our community. All CEO's Thoughts Interviews and Insights Industry News Interviews and Insights Why Black Friday 2022 will differ from before 26 Oct 2022 Why Black Friday 2022 will differ from before Despite current downturns in the economy, evidence shows that the e-commerce industry is picking up and going back to pre-pandemic… Read More Interviews and Insights Interview with Sandra Jardim, Blogger/Founder of MammaBearLove 26 Oct 2022 Interview with Sandra Jardim, Blogger/Founder of MammaBearLove Our October profile is Sandra Jardim, mom to twins Gisela and Alaia and blogger/owner of MammaBearLove. She uses her blog as… Read More Interviews and Insights Interview with Kristin Weixelbaumer, Black Betty Design 14 Sep 2022 Interview with Kristin Weixelbaumer, Black Betty Design Our September profile is Kirstin Weixelbaumer, designer and owner of BlackBettyDesign.com. Founded in 2012, Black Betty aims to create unique and… Read More Prev123Next

Marketing psychology in digital

Tom Fishburne, the famous creator of Marketoonist cartoons, once said: “The best marketing doesn’t feel like marketing.” Today’s consumers are innundated with content. The competition for attention, interest and wallets of audiences can be brutal. As a marketer you need a secret weapon to cut through the clutter. One that reaches deep into the hearts and minds of your customers. Marketing psychology attempts to understand the way that consumers think, feel, reason, and make decisions. The goal of marketing is to convince people, and making a calculated emotional appeal can be just what you need to land a lasting customer. Regardless of what you sell, there is a high likelihood that the marketplace is overcrowded. The purpose of marketing psychology is to gain an edge over the competition. It’s always important to remember that you’re dealing with people. People are emotional. Marketers who understand psychology can use it for their company’s benefit. By capturing analytics of their buying behavior and delivering engaging content that plays along with the mindset of the customer. Here are a few triggers that can help you connect with your consumers on a deeper level and build loyalty over the long term: Trust – One of the most important components in any relationship, trust is the glue which binds people to brands. If you trust an organisation, you are more likely to interact, engage and consume content by the brand. Ultimately, this drives purchase decisions. Examples of this could me customer testimonials, security badges and third-party certifications and displaying these clearly on your site and other digital channels. Give, give, give, then ask – The point here is reciprocation, or the principle of repeatedly giving value to your communities before asking for the sale. One way of doing this is of course through useful content. Giving your readers or customers access to useful, free content, will make them more likely to make a purchase later on when you ask for it. This could be ‘how-to’ tips, insights, data trends etc. So start giving. Authority – Humans naturally gravitate towards figures of authority. In today’s digital world, the number of likes a brand has can help it be perceived as authoritative in its field, as do comments and engagement. Showcasing innovations, reports and ground-breaking research are all powerful triggers that will make consumers see your brand as the authority in its field. Loss-aversion – Perceived scarcity or FOMO (fear of losing out) is one of the oldest marketing tricks in the book. For example, saying offers are available for a “limited time only” encourages sales. Tribalism – People love to associate with those they can identify with i.e. form a tribe with like-minded individuals. Social media has made this much easier. Make it easy for your followers to connect with you, and with each other. Hope you find these tips useful. Happy selling! The Publisher Management Team