While Black Friday and Cyber Monday are in the rearview mirror, Boxing Day, Christmas and New Year’s are knocking at the door. As we enter the busiest shopping time of the year, digital marketers need to pull out all the stops to get their share of the spending pie. Here are some tips to ensure you have a winner digital strategy for the upcoming holiday season.
It’s all about the discounts – A little discount can go a long way! Consumers are hunting for festive rewards online, as we speak. To catch their eye quicker, highlight festive offers and discounts throughout the season. Most consumers focus on purchasing gifts for friends and family.
Think video – Video Marketing is a MUST! 45% of people watch more than an hour of Facebook or YouTube videos a week. 51% of marketing professionals worldwide name video as the type of content with the best ROI. It generates 12x more shares than text and images combined. Enough said.
Hashtag it – Leverage the reach and effectiveness of hashtags on every platform possible, specially Instagram and Twitter. You can create more buzz about your product offerings and festive offers. Plus, creating a hashtag for shoppers will help you track user-generated content easily.
Involve influencers – Popular social media influencers hold the undivided attention of a large number of followers. They have a strong online presence on multiple social media platforms. Devoted followers look up to them and perceive them as industry experts and trusted sources of information, which adds credibility and authenticity to your message/product.
Get emotional – There’s never a better time than the festive season to find consumers at their best! It’s the ideal time to tap into their emotions as the air is buzzing with excitement. Your digital marketing strategy during festivals must prioritize emotional appeal.
Happy selling and happy festive season from all of us at AdMarula.
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