2023 has certainly been another challenging year not just for South Africa, but globally. However, there is always positive news to be found, and it seems that 2024 might be just that.
There are of course many reasons why some businesses fail while others succeed, but lack of differentiation is often at the top. So have you recently asked yourself, “what makes my business stand out?”.
September is a special month for us as we celebrate AdMarula’s birthday. Building momentum over the past 12 years has provided us with many small victories. Looking back, here are some of the greatest lessons I’ve learnt (so far).
It is estimated that approximately 80%-90% of e-commerce start-ups fail, meaning the e-commerce success rate is less than 20%.
Meet Alexander Leibner, digital media entrepreneur, radio host, global speaker, creative mind and founder of The Sandton Media Group, which includes The Sandton Times.
Finding skilled people in the digital marketing space is a global problem, with some reports citing that most businesses’ digital skills are only at 35%
What ChatGPT means for Digital Marketers If you’ve recently heard people talk about ChatGPT you may be wondering what all the hype is about. ChatGPT (Generative Pre-trained Transformer) is an artificial intelligence chatbot developed by OpenAI and released in November 2022. It is built on top of OpenAI’s GPT-3.5 and GPT-4 foundational large language models […]
Why Black Friday 2022 will differ from before Despite current downturns in the economy, evidence shows that the e-commerce industry is picking up and going back to pre-pandemic levels. The real question then is how to achieve profitable growth and for many businesses, Black Friday sales make up as much as 20% or more of […]
Never stop marketing There’s a LOT going on in the world right now. This is not a political piece, yet it is diffiult to ignore the world-shaping events happening around us when considering economic forecasts and the future business lanscape. While many companies are still reeling in the aftermath of the pandemic, Putin’s war on […]
Interview with Sandra Jardim, Blogger/Founder of MammaBearLove Our October profile is Sandra Jardim, mom to twins Gisela and Alaia and blogger/owner of MammaBearLove. She uses her blog as a platform to share useful parenting advice with her readers, ranging from going through the challenges of an IVF pregnancy to navigating the topsy-turvy life as a […]