Evolve in the digital world or disappear?

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The number of tech startups around the world is now estimated to be close to 1.35 million. As of January 2024, the global internet penetration rate is a whopping 65,4%. The amount of data produced by the world is expected to exceed 463 exabytes by 2025. The number of internet users is around 5 billion and is increasing exponentially.

Gratitude is the best attitude

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2023 has certainly been another challenging year not just for South Africa, but globally. However, there is always positive news to be found, and it seems that 2024 might be just that.

What makes YOUR business stand out?

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There are of course many reasons why some businesses fail while others succeed, but lack of differentiation is often at the top. So have you recently asked yourself, “what makes my business stand out?”.

Building momentum through small victories

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September is a special month for us as we celebrate AdMarula’s birthday. Building momentum over the past 12 years has provided us with many small victories. Looking back, here are some of the greatest lessons I’ve learnt (so far).

Never stop marketing

Never stop marketing There’s a LOT going on in the world right now. This is not a political piece, yet it is diffiult to ignore the world-shaping events happening around us when considering economic forecasts and the future business lanscape. While many companies are still reeling in the aftermath of the pandemic, Putin’s war on […]

Experience – the teacher of all things

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Experience – the teacher of all things Harry S. Truman, the 33rd president of the United States once said that the reward of suffering is experience. September is a special month for us as we celebrate AdMarula’s 11th birthday. The past eleven years have certainly provided us with many challenges and opportunities to learn. We […]

A quick update

A quick update It is hard to believe we are nearly half-way through 2022. When I think back to two years ago – still at Level 3 lockdown, not really able to travel, many schools still closed as well as many businesses – things are looking very different now. The Department of Statistics SA recently […]

Upskill or get left behind – the new reality

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Upskill or get left behind – the new reality If you run a business within the digital marketing space you will no doubt be aware that finding skilled people is hard. This is a global problem, with some reports citing that most businesses’ digital skills are at 35% of what they should be. Besides understanding […]

Raising the bar

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Raising the bar There are those who say perfection doesn’t exist. Some even argue that it can be the greatest stopper. Achieving perfection can seam so unattainable at times that we become afraid and then chose to do nothing instead. High expectations on oneself and one’s team however can be a positive driver. The higher […]