Interview with Lisa Bell, Digital Entrepreneur


Meet Lisa Bell, writer, editor, author, and Director at The Word Architect. She is also the founder of The Organic Shop, an online health shop providing a range of natural and cruelty-free products for men, women, children, babies, and even furry family members. She loves to talk about all things marketing, copywriting, digital marketing, and social media.

Interview with Sandra Jardim, Blogger/Founder of MammaBearLove

Interview with Sandra Jardim, Blogger/Founder of MammaBearLove

Interview with Sandra Jardim, Blogger/Founder of MammaBearLove Our October profile is Sandra Jardim, mom to twins Gisela and Alaia and blogger/owner of MammaBearLove. She uses her blog as a platform to share useful parenting advice with her readers, ranging from going through the challenges of an IVF pregnancy to navigating the topsy-turvy life as a […]

Interview with James MacDonald, Digital Marketing Manager at Homechoice


Interview with James MacDonald, Digital Marketing Manager at Homechoice Describe yourself in 3 wordsGeeky, stubborn & relaxed. Tell us a bit about your journey the past few years working in the digital team at Homechoice? It has been an incredible journey of rapid learning, both personally and for the business. We had to adapt at […]

Raising the bar


Raising the bar There are those who say perfection doesn’t exist. Some even argue that it can be the greatest stopper. Achieving perfection can seam so unattainable at times that we become afraid and then chose to do nothing instead. High expectations on oneself and one’s team however can be a positive driver. The higher […]

Marketing psychology in digital


Tom Fishburne, the famous creator of Marketoonist cartoons, once said: “The best marketing doesn’t feel like marketing.” Today’s consumers are innundated with content. The competition for attention, interest and wallets of audiences can be brutal. As a marketer you need a secret weapon to cut through the clutter. One that reaches deep into the hearts […]

Connecting with the people behind the data


According to psychologists, we have genetically evolved to experience the tangible benefits of human connection and studies across all mammals show that our well-being depends on our connections with others. It is therefor not surprising that the modern consumer increasingly cares about personalization. Now more than ever, digital marketers need to find ways to connect […]

Interview with Ryan Vermaak, new Digital Account Manager


Meet Ryan Vermaak, newest team member at AdMarula. Ryan joins us in the role of Digital Account Manager and will be working on new media accounts, as well as with existing clients and their marketing teams to optimize their campaigns and ensure the best execution of their digital strategies. Ryan is a Marketing Graduate from […]

Two sides


There is a famous quote by American comedian, Daniel Tosh that goes: “No matter how flat you make your pancakes, they still have two sides”. This does indeed seem to be the case for the South African retail industry at the moment- if you believe the latest reports from experts and research houses. While the […]