What makes YOUR business stand out?

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There are of course many reasons why some businesses fail while others succeed, but lack of differentiation is often at the top. So have you recently asked yourself, “what makes my business stand out?”.

Experience – the teacher of all things

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Experience – the teacher of all things Harry S. Truman, the 33rd president of the United States once said that the reward of suffering is experience. September is a special month for us as we celebrate AdMarula’s 11th birthday. The past eleven years have certainly provided us with many challenges and opportunities to learn. We […]

A quick update

A quick update It is hard to believe we are nearly half-way through 2022. When I think back to two years ago – still at Level 3 lockdown, not really able to travel, many schools still closed as well as many businesses – things are looking very different now. The Department of Statistics SA recently […]

Most common digital marketing mistakes

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Most common digital marketing mistakes Digital Marketing, being the most evolving field, possesses significant challenges to marketers and businesses. If your business is currently failing to get the desired results in sales, lead conversions, traffic generation, and more, then it’s possible that mistakes are being made with your current digital marketing efforts. Here are some […]

Raising the bar

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Raising the bar There are those who say perfection doesn’t exist. Some even argue that it can be the greatest stopper. Achieving perfection can seam so unattainable at times that we become afraid and then chose to do nothing instead. High expectations on oneself and one’s team however can be a positive driver. The higher […]

Back to basics for SME’s

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Back to basics for SME’s The explosion of digital marketing options means that many businesses are spread too thin across too many channels these days. We often do audits for new and existing clients on their digital assets/channels’ performance. With so much data spread over so many channels, it is crucial for businesses to do […]

Thank you 2021

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The last term always feels a bit like a race to the finish line. With private schools starting to close from next week, many of you will be looking forward to some well-earned rest. Some of us will be working right up to Christmas, because for the e-commerce industry this is after all the busiest […]

How AI is transforming Digital Marketing

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I recently travelled to Stockholm, Sweden to visit family over there. I was last in Sweden at the end of 2019, just before the global pandemic broke out. Each time I visit I am simply astounded by how the Scandinavians embrace technology and how deeply integrated it has become in their way of life. From […]

Celebrating 10 years helping SA’s online businesses grow!

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On 24 September 2011 we pressed the ‘go-live’ button and AdMarula was born. It was a terrifying and thrilling moment. We had no idea how the market would respond and we sat watching as one publisher after the next signed up to our network. Now, one decade, 3 office moves, and several new product offerings […]

Interview with Michael Krynauw, Head of Digital at Joox

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This month we chat to Michael Krynauw, newly appointed Head of Digital at Joox, a Naspers-owned music streaming business. With over a decade’s experience in Digital, on both client and agency side, he shares some valuable insights with our readers as well as his thoughts on where we can expect Digital to go in South […]