Gratitude is the best attitude


2023 has certainly been another challenging year not just for South Africa, but globally. However, there is always positive news to be found, and it seems that 2024 might be just that.

Never stop marketing

Never stop marketing There’s a LOT going on in the world right now. This is not a political piece, yet it is diffiult to ignore the world-shaping events happening around us when considering economic forecasts and the future business lanscape. While many companies are still reeling in the aftermath of the pandemic, Putin’s war on Ukraine (which has escelated in recent weeks), has left many economists, world leaders, and us wondering, ‘ what next?’. While the data suggest that we may be heading for a global recession, there are things business owners can do to ensure they are in as strong a posision as possible to weather the storm: Manage your cash flow – In easy or difficult economic times, cash is always king. Cash flow can make or break your company. To get a handle on your company’s cash flow, look at your current cash flow statement daily, and start forecasting (if you aren’t already) with trailing three-, six- and 12-month cash flow forecast charts. Manage your costs – With inflation at a 40-year high, costs are up, and an economic recession is only going to make increasing costs more difficult. Do everything you can now to evaluate your operations and trim the fat so you enter the next recession already lean and mean. Stay on top of receivables – During a recession, everyone struggles. This means your customers might too. Make an effort now to evaluate your clients and their paying habits. Be sure to schedule contract renegotiations whenever possible to close up your pay cycles and shorten your sales outstanding figures. Make data-driven decisions – When times are tough, accuracy is crucial. Even if your instincts as a business owner are good, you need to consult your numbers, look at your company’s financial trends and evaluate forecasts before you make any changes in your business. Last, but not least: Never stop Marketing! – You might guess one way to conserve expenses is to cut back on your marketing budget, however continuing your marketing efforts through difficult times projects your company as a true leader, teaches your current customers they are in good hands, and gives new companies confidence to do business with you. Onwards and upwards! Daniel Gross – CEO All CEO's Thoughts Interviews and Insights Industry News Interviews and Insights Why Black Friday 2022 will differ from before 26 Oct 2022 Why Black Friday 2022 will differ from before Despite current downturns in the economy, evidence shows that the e-commerce industry is picking up and going back to pre-pandemic… Read More Interviews and Insights Interview with Sandra Jardim, Blogger/Founder of MammaBearLove 26 Oct 2022 Interview with Sandra Jardim, Blogger/Founder of MammaBearLove Our October profile is Sandra Jardim, mom to twins Gisela and Alaia and blogger/owner of MammaBearLove. She uses her blog as… Read More Interviews and Insights Interview with Kristin Weixelbaumer, Black Betty Design 14 Sep 2022 Interview with Kristin Weixelbaumer, Black Betty Design Our September profile is Kirstin Weixelbaumer, designer and owner of Founded in 2012, Black Betty aims to create unique and… Read More Prev123Next

Celebrating 10 years helping SA’s online businesses grow!

About Us Admarula-10years-2021

On 24 September 2011 we pressed the ‘go-live’ button and AdMarula was born. It was a terrifying and thrilling moment. We had no idea how the market would respond and we sat watching as one publisher after the next signed up to our network. Now, one decade, 3 office moves, and several new product offerings later, we thank each client, publisher, staff member and friend who has been a part of our journey so far. We could not have done it without you. We dedicate this milestone to you! #AdMarulaTurns10 #AdMNews #PerformanceMarketingSouthAfrica #DigitalMarketingSouthAfrica