Voice search for Affiliate Marketers


When preparing your affiliate marketing activities for voice commands, it’s good to know if your target group is likely to use voice search. For example, a survey done by searchengineland.com of tech-savvy users, show that he age group with the heaviest voice search usage is the oldest group, ages 65-plus. 88% of respondents aged 65 or older use voice search at least a few times a week. 50% of users ages 65-plus claim to use voice search 1-3 times per day. For companies targeting this age group, voice search should absolutely find its way into their marketing mix. Interestingly, the age group just below this one – 55-64 – had the lowest voice search adoption rates among all respondents, with 32% of respondents indicating they rarely or never use voice search. Perhaps this age group is more accustomed to searching for things using screens, whereas the oldest age group is less technologically-savvy and enjoys the ease of searching and interacting using voice commands. Voice command and Google Search Traditional search through search engines is still going strong, regardless of the growth of voice search. Certain processes of affiliate marketing will stay the same through Google Voice Search. After people reach a website, found with the help of voice search, they can land on your affiliate website and become a referral after clicking your affiliate link and purchasing a product. However, SEO (Search Engine Optimization), will be a bit different. You will need to optimize your affiliate website for voice commands rather than typed keyword queries. Including questions in your content is one way of preparing your site for search commands, because many search commands are questions. Direct purchases with voice command There are definitely some points to consider when looking at the link between voice command and direct purchases. As more people start using voice command to order products, this can affect people who would otherwise sit behind a desktop, find products on Amazon and look up some reviews online. This could be a review from your affiliate website, for example, in which case you would lose this referral due to voice command. Now if you are were an Amazon affiliate, the question would be, will you lose referrals because voice command is on the rise? And the answer is yes and no, because you can also argue that users who want to buy in this quick and convenient manner would be the ones that go directly to the purchase website without doing more research. How much your site will be affected by direct purchase through voice command in the future will also depend on your niche. Some products are more suited for a quick purchase through voice command, while other products require more investigation before purchase. Don’t hesitate to contact our team if you have any further questions about your website and voice search. Happy selling! The Publisher Team

Digital trends 2020 – what everyone is talking about


Welcome back! I hope you are rested and ready to take on the new year like we are. 2020 is bound to bring on a fair amount of challenges and opportunities for the digital industry. Whether it’s the fact that Google recently decided to phase out third party cookies, or US politicians pushing to break up ‘Big Tech’ firms like Facebook and Amazon, our landscape is ever-changing and the best thing we can do is to be prepared, look ahead, adapt and keep an ear on the ground. According to the World Advertising and Research Center, in 2020 Digital Advertising will for the first time ever make up more than half of the total global ad spend at $336 billion, with Google’s share of the global ad market being 23%, ahead of Facebook’s 13% and Amazon’s 2.5%. But what does that mean for you as a publisher or an advertiser? Below are some of the big trends in digital that you will need to keep an eye on: Companies relying on Google Analytics will get beaten by their competitors – Not that there’s anything wrong with Google Analytics, but things are changing. New channels are being introduced constantly, such as voice search, and transactions are no longer as simple as someone coming and buying from you. On top of that, there are so many different ways you can generate revenue for your online business, such as partnerships, affiliate marketing, and even webinars. In 2020, you will see more companies adopting business intelligence solutions. A central place where you can tie in all of your data and make better-informed decisions so you can optimize for your lifetime value instead of your short-term income. Conversational marketing – this is thought by many to be the most exciting trend in marketing today, bringing together rapid consumer adoption of smart speakers and innovation in search query processing, conversational interfaces and messaging. However, many of these technologies aren’t expected to become mainstream for another 5 to 10 years. Of those forecast to hit the mainstream within the next 2 to 5 years, the three most significant for marketers to consider are personification, real-time and conversational marketing. Consumer privacy – Repeated privacy faux-pas by Facebook, Google and security breaches at other brands leading to the release of customer details have highlighted to consumers that their data isn’t as safe with online brands as they may have once thought. Privacy regulations like GDPR have been enacted to improve data privacy with increased fines. This also means that the days of the cookie (and particularly third-party cookies) and digital fingerprinting may be numbered. Therefore businesses should be considering other alternatives if they aren’t already. Martech – These days, Marketing Technology presents a bewildering choice of software services for businesses looking to improve their management of digital media, experiences and supporting data. If your business and your agencies adopt the right blend of Martech, it can help give you an edge against competitors, but if not, you may be missing out on the insights and automation processes they are using. The only way to map, store, analyze and act on the complete end-to-end customer journey is having all the data in one place using a Customer Data Platform. But it is up to each company to decide which system (or combinations of systems) is the best fit for their business. It’s quite a lot to think about, but AdMarula is on this journey with you, as your partner in Digital. Upwards and onwards! Daniel Gross – CEO