Interview with Lisa Bell, Digital Entrepreneur

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Meet Lisa Bell, writer, editor, author, and Director at The Word Architect. She is also the founder of The Organic Shop, an online health shop providing a range of natural and cruelty-free products for men, women, children, babies, and even furry family members. She loves to talk about all things marketing, copywriting, digital marketing, and social media.

Create a winner digital strategy for the holidays

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While Black Friday and Cyber Monday are in the rearview mirror, Boxing Day, Christmas and New Year’s are knocking at the door. As we enter the busiest shopping time of the year, digital marketers need to pull out all the stops to get their share of the spending pie.

Interview with Louise Daubenton, Travelstart

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Our December profile is Louise Daubenton, Head of Partnerships & Commercials at market leading online travel shop Travelstart. Working in senior Affiliate Manager roles across various industries for more than a decade has given her a unique and deep understanding of the affiliate marketing industry and the changes it has gone through in recent years.

What makes YOUR business stand out?

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There are of course many reasons why some businesses fail while others succeed, but lack of differentiation is often at the top. So have you recently asked yourself, “what makes my business stand out?”.

Merchants, Publishers: Are you ready?

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With exactly four weeks to Christmas, the end of another year is in sight, and most South Africans will be getting ready to take their annual holiday and get their gift shopping sorted.  For some retailers, the holiday season can represent as much as 30 percent of annual sales with hobby, toy and game stores […]

What to expect from Black Friday 2021?

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It’s that time of year again when retailers are scrambling to prepare for the year’s biggest discount sales hype: Black Friday. While it used to consist of the last Friday and Monday in November, Black Friday has now become a month-long affair for most retailers and many reckon that as much as 60% of their […]

Interview with Zissy Lewin, Nutreats.co.za

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This month we chat to Zissy Lewin, writer, recipe developer, food stylist and MD at Nutreats.co.za, an online resource to healthy living and a digital content creation studio. A firm believer that healthy living is simple and attainable, Nutreats was created to share content that is all encompassing, inspires action, and showcases brands, products and […]

Why affiliate marketing is right for SME’s

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As a small or medium enterprise, navigating the digital advertising landscape can be daunting and budgets are likely tight. Small businesses do not always have a dedicated marketing team to promote their business. Affiliate marketing offers a cost-effective, low risk and efficient way to drive more traffic to your business and increase profits. However, while […]