Interview with Alexander Leibner, Digital Media Entrepreneur
Meet Alexander Leibner, digital media entrepreneur, radio host, global speaker, creative mind and founder of The Sandton Media Group, which includes The Sandton Times.
What ChatGPT means for Digital Marketers
What ChatGPT means for Digital Marketers If you’ve recently heard people talk about ChatGPT you may be wondering what all the hype is about. ChatGPT (Generative Pre-trained Transformer) is an artificial intelligence chatbot developed by OpenAI and released in November 2022. It is built on top of OpenAI’s GPT-3.5 and GPT-4 foundational large language models […]
Why Black Friday 2022 will differ from before
Why Black Friday 2022 will differ from before Despite current downturns in the economy, evidence shows that the e-commerce industry is picking up and going back to pre-pandemic levels. The real question then is how to achieve profitable growth and for many businesses, Black Friday sales make up as much as 20% or more of […]
Interview with Sandra Jardim, Blogger/Founder of MammaBearLove
Interview with Sandra Jardim, Blogger/Founder of MammaBearLove Our October profile is Sandra Jardim, mom to twins Gisela and Alaia and blogger/owner of MammaBearLove. She uses her blog as a platform to share useful parenting advice with her readers, ranging from going through the challenges of an IVF pregnancy to navigating the topsy-turvy life as a […]
Interview with Kristin Weixelbaumer, Black Betty Design
Interview with Kristin Weixelbaumer, Black Betty Design Our September profile is Kirstin Weixelbaumer, designer and owner of BlackBettyDesign.com. Founded in 2012, Black Betty aims to create unique and distinctive pieces for those who are drawn to striking jewellery, with an emotional connection. Black Betty believes that gemstones and jewels have a mysterious way of finding […]
Ratings and Product Reviews – what you need to know
Ratings and Product Reviews – what you need to know According to research conducted by Deloitte, 75% of shoppers use reviews to discover and evaluate products. From food and beverage and apparel to health and beauty and hardware, to everything in between, reviews play a crucial role in the buying process. Not only can reviews […]
Interview with Bianca Huber, Blogger & Founder of Heyboo.co.za
Interview with Bianca Huber, Blogger & Founder of Heyboo.co.za August is women’s month in which we celebrate women from all walks of life, making their difference, doing their thing. Our August profile is Bianca Huber. As Founder of Heyboo.co.za, “a blog of inspiring women, inspiring women“ as she phrases it, she aims to encourage women […]
Why less is usually more in Digital
Why less is usually more in Digital I often tell clients/marketers/start-ups: “Rather do a few channels well than all of them poorly”. While this statement applies to all areas of life, it is particularly relevant to internet marketing. Of course, if you have an unlimited budget and time, then definitely go ahead and design a […]
Interview with Jeffrey Galbraith from GarageGuys.co.za
Interview with Jeffrey Galbraith from GarageGuys.co.za This month we chat with Jeffrey Galbraith, serial entrepreneur, family man and Marketing Manager at Garage Guys, a proudly South African business specialising in DIY home and office shelving and storage solutions. With their bold branding, clear no-nonsense messaging, visually appealing ads and clever solutions, Garage Guys are taking […]
Interview with James MacDonald, Digital Marketing Manager at Homechoice
Interview with James MacDonald, Digital Marketing Manager at Homechoice Describe yourself in 3 wordsGeeky, stubborn & relaxed. Tell us a bit about your journey the past few years working in the digital team at Homechoice? It has been an incredible journey of rapid learning, both personally and for the business. We had to adapt at […]
