Experience – the teacher of all things
Experience – the teacher of all things Harry S. Truman, the 33rd president of the United States once said that the reward of suffering is experience. September is a special month for us as we celebrate AdMarula’s 11th birthday. The past eleven years have certainly provided us with many challenges and opportunities to learn. We […]
Doing well by doing good
Doing well by doing good Most businesses these days have some form of CSR strategy outlining how they give back to their stakeholders, the environment or the community. Research even shows that doing good reduces a company’s team turnover rate, increases its productivity and boosts employee engagement and satisfaction. I recently did an audit of […]
Interview with Laura le Roux, Blogger & Head of Social at Fio
Interview with Laura le Roux, Blogger & Head of Social at Fio This month we chat to Laura le Roux, founder of the HarassedMom blog which has become one of the most read blogs amongst South African mothers in recent years. The blog aims to help mothers understand their own unique challenges and how to […]
How influencers are reviving the affiliate model
Before the pandemic, the traditional affiliate model’s long-term prospects were questionable. With Facebook ‘s acquisition of Youtube, the phasing out of third-party cookies and the rise in popularity of Instagram, things were looking a bit tough. Now, 2 years into the pandemic, and the outlook has changed somewhat. Statista estimates that spend on affiliate marketing […]
Thank you 2021
The last term always feels a bit like a race to the finish line. With private schools starting to close from next week, many of you will be looking forward to some well-earned rest. Some of us will be working right up to Christmas, because for the e-commerce industry this is after all the busiest […]
Biggest digital marketing trends for 2021
The last 12 months have changed the world – perhaps for good. We have had to deal with an unthinkable amount of change in a relatively short space of time, and very few industries have been left untouched. But what trends are we likely to see in Digital Marketing in 2021? So far it seems […]
Make your customers the hero of your story
I sometimes have to pinch myself when I realise AdMarula is now in its 9th year of business. It feels like just the other day that me and the other co-founders walked into an investor’s office and pitched our idea: to start the first, truly transparent performance marketing company in South Africa. It was a […]
Voice search for Affiliate Marketers
When preparing your affiliate marketing activities for voice commands, it’s good to know if your target group is likely to use voice search. For example, a survey done by searchengineland.com of tech-savvy users, show that he age group with the heaviest voice search usage is the oldest group, ages 65-plus. 88% of respondents aged 65 […]
November profile: Nicole Coutinho, Lifestyle & Fashion Blogger
This month we chat to freelance writer and Beauty, Lifestyle & Fashion blogger, Nicole Coutinho, also known as ‘The Little Guru’. Whether it’s trying a new beauty product she reviewed, going on a spontaneous getaway for the weekend, or trying a great new restaurant, she hopes her readers will feel inspired and educated after visiting […]
Interview with Tony Seifart, MD at Incredibility
This month we chat to online marketing veteran and entrepreneur Tony Seifart. An electrical engineering graduate from UCT, Tony has spent nearly two decades in the digital marketing space in various roles including strategist, lecturer, and speaker. In 2015 his company won the Best E-Commerce Company in Europe, Middle-East and Africa from the Business Excellence […]
