What ChatGPT means for Digital Marketers

What ChatGPT means for Digital Marketers If you’ve recently heard people talk about ChatGPT you may be wondering what all the hype is about. ChatGPT (Generative Pre-trained Transformer) is an artificial intelligence chatbot developed by OpenAI and released in November 2022. It is built on top of OpenAI’s GPT-3.5 and GPT-4 foundational large language models […]

Why Black Friday 2022 will differ from before

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Why Black Friday 2022 will differ from before Despite current downturns in the economy, evidence shows that the e-commerce industry is picking up and going back to pre-pandemic levels. The real question then is how to achieve profitable growth and for many businesses, Black Friday sales make up as much as 20% or more of […]

Back to basics for SME’s

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Back to basics for SME’s The explosion of digital marketing options means that many businesses are spread too thin across too many channels these days. We often do audits for new and existing clients on their digital assets/channels’ performance. With so much data spread over so many channels, it is crucial for businesses to do […]

Doing well by doing good

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Doing well by doing good Most businesses these days have some form of CSR strategy outlining how they give back to their stakeholders, the environment or the community. Research even shows that doing good reduces a company’s team turnover rate, increases its productivity and boosts employee engagement and satisfaction. I recently did an audit of […]

How 2020 has changed Digital Marketing

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2020 and the emergence of COVID-19 has altered the way we all live and work, including the world of Digital Marketing. While the pandemic’s full impact is still to be determined, its effects on Digital Marketing has been profound as people increasingly go online to meet their day-to-day needs. From SEO to the way businesses […]

AdMarula launches digital consultancy services

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With AdMarula now in its ninth year of operation we are entering an exciting new phase in the business. Initially launched as an Affiliate/Performance Marketing network, we  have built a solid reputation the past decade as South Africa’s no.1 channel for performance-based affiliate advertising, however due to our deep knowledge and understanding of digital we’ve […]