With AdMarula now in its ninth year of operation we are entering an exciting new phase in the business. Initially launched as an Affiliate/Performance Marketing network, we have built a solid reputation the past decade as South Africa’s no.1 channel for performance-based affiliate advertising, however due to our deep knowledge and understanding of digital we’ve more recently also been working with clients in a consultancy capacity, upon their request.
These ‘new’ areas of Digital Strategy, Paid Search, Social Media and Mobile Advertising are fast becoming a real growth area for AdMarula. Digital is no longer a stand-alone item on the overall marketing agenda. The world is digital, and businesses are playing catchup with increasingly demanding customers who expect their online experience to be seamless, quick, intuitive yet not invasive or annoying. It is therefor only natural that clients who have experienced great success through their performance-marketing campaigns with AdMarula, want us to work closer with them on other aspects on their digital strategy in order to ensure a cohesive and integrated approach.
This is an exciting yet natural development for us as a business, as well as an affirmation that our team is highly skilled and respected in the industry. For the performance network side of the business its business as usual, while we will be adding to our team to handle the expansion of our consultancy arm.
On a different note, AdMarula will be relocating its offices from Technopark outside Stellenbosch to Paardevlei in Somerset West. This will allow our team to be more efficient by cutting out commuting time, as well as give us more direct access to major routes like the N2 towards Cape Town and the airport for meetings. We will of course communicate our new address to you in the appropriate time and manner, and aim for the move to be done by the year end.
I trust that all our clients and publishers had a successful Black Friday/Cyber Monday weekend and that it will in part make up for lost revenue during lockdown earlier this year. It is encouraging to see that some of our programs that were paused have been restarted, and that clients are starting to increase budgets and channels again.
I wish you all a well-deserved break and time with family and dear ones, and look forward to taking on 2021’s challenging with you.
Onwards and upwards!
Daniel Gross – CEO